THE MEDIA'S PARTICIPATION IN CLIMATE ACTIVISM
EXAMPLE:
THE GUARDIAN DECLARES IT'S CLIMATE ACTIVISM BIAS
WHAT THE GUARDIAN'S "CLIMATE PLEDGE 2022" SAYS
1. SIX THINGS THE GUARDIAN IS DOING TO CONFRONT THE CLIMATE EMERGENCY
2. THREE YEARS AGO WE TOOK A STAND. OUR STAND IS THIS:
OF ALL THE CRISES FACING THE WORLD THE MOST ALARMING FOR THE GREATEST NUMBER OF PEOPLE WAS, IS, AND WILL BE THE CLIMATE EMERGENCY.
3. SO WE ASKED OURSELVES, WHAT CAN THE GUARDIAN DO?
THE ANSWER IS THIS:
4. THE GUARDIAN MUST RELENTLESSLY REPORT ON THE CRISIS EACH AND EVERY DAY - IT'S CAUSES, CONSEQUENCES, CASUALTIES. TO KEEP PRESSURE ON GOVERNMENTS AND BUSINESSES TO DECARBONISE, MITIGATE, GO GREEN.
5. AND TO LOOK AT OUR OWN BUSINESS TO ENSURE THAT WE ARE DOING EVERYTHING WE CAN TO REDUCE OUR CARBON FOOTPRINT.
6. WE WILL CONTINUE OUR LONG RECORD OF POWERFULL ENVIRONMENTAL REPORTING. IN THE PAST YEAR WE PUBLISHED 4000 PIECES OF JOURNALISM ABOUT THE CLIMATE EMERGENCY AND THESE REPORTS REACHED 65 MILLION PEOPLE.
CONCLUSION
THE MEDIA IS NO LONGER A REPORTER ABOUT THE CLIMATE CHANGE ISSUE BUT A FULL BLOWN CLIMATE ACTIVIST AND PROUD OF THEIR NON OBJECTIVE REPORTING THAT IS NEEDED TO FULFILL THEIR ROLE IN CLIMATE ACTIVISM.
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