Monday, June 09, 2008

Reference: The Cosmic Christ, Bangkok Post, June 10, 2008

The genius of Deepak Chopra (The Cosmic Christ, Bangkok Post, June 10, 2008) is more in marketing than in cosmic affairs. Seizing a window of opportunity some years ago, he sold touchy-feely philosophy as Eastern mysticism to the New Age market in the West; and when he discovered that conservative Christians eschewed New Age religion he entered that market segment as well and sold them exactly the same stuff re-packaged as Jesus Christ. It is a superb marketing achievement.

Cha-am Jamal

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