Reference: Loud bar music makes you thirsty, Bangkok Post, July 30, 2008

While there may be a correlation between sales of beer and loudness of music at bars in France (Loud bar music makes you thirsty, Bangkok Post, July 30, 2008), the principle likely only applies over a limited range of loudness; for one often encounters business establishments in Thailand blasting their music so loudly that they are virtually unapproachable.

Cha-am Jamal
Thailand